Screenshots
Meta AI chat
Ask questions, shop and create images in one conversation
Enki editor score
Great
Human-vetted editorial rating
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Overview
Meta AI is Meta's AI assistant, available in the Meta AI app, at meta.ai, and inside WhatsApp, Instagram, Facebook, Messenger and Threads. Since April 2026 it runs on Muse Spark, the first model from Meta Superintelligence Labs, with Instant and Thinking modes, a shopping mode that searches Facebook Marketplace alongside the web, and image and video generation. On Ray-Ban Meta, Oakley Meta and Meta Ray-Ban Display glasses you can talk to it hands-free and ask about what the camera sees. Meta says Meta AI is free for everyone, and Meta One plans from $7.99 a month add more image and video generation where they are offered. Muse, Meta's personal agent that books and buys for you, is a separate app.
Enki verdict
The easiest free assistant to reach if you already live in WhatsApp or Instagram, but its use of chats for training and ads makes it a poor home for anything private.
Key features
Instant and Thinking modes
Quick answers or slower, deeper reasoning, powered by Muse Spark.
Shopping mode
Compares products from the web and nearby Marketplace listings.
Live AI on glasses
Ask about what you see through Ray-Ban Meta and Oakley Meta glasses.
Pros & cons
What we like
- Free, and already inside WhatsApp, Instagram and Facebook
- Shopping mode searches Marketplace alongside the web
- Works hands-free on Meta's AI glasses
Worth noting
- Chats are used to improve Meta's AI and, in some regions, to personalize ads
- Paid plans are in limited testing, with prices that vary by country
- Free limits for images and video are not published
Meta AI pricing
Is Meta AI free?
Yes. Meta says Meta AI is free for everyone, with a daily usage limit on advanced features such as image and video generation.
- A free daily usage limit on advanced AI features, which refreshes over time
- Instant, Thinking and Shopping modes
- Meta does not publish the size of the free limit
- The Meta AI app and meta.ai are not available in every country
Meta One Core
$7.99/mo
through the App Store or Google Play; limited testing, price varies by country
- More monthly AI usage for image and video generation and editing
- Instagram Plus, Facebook Plus and WhatsApp Plus included
- Usage shared across profiles in your Accounts Center
Meta One Premium
$19.99/mo
through the App Store or Google Play; limited testing, price varies by country
- Expanded monthly AI usage, with more image and video generation
- Everything in Meta One Core
Price history
- Checked meta.com/meta-one-plans and Meta's help center: Meta AI is free; Meta One Core at $7.99 and Meta One Premium at $19.99 a month add AI usage. Meta One is in limited testing and prices vary by country.
Source: Meta AI's official pricing, checked Nov 4, 2026. Prices can change; confirm at checkout.
Meta AI FAQ
- Is Meta AI free?
- Yes. Meta says Meta AI is free for everyone, with a daily limit on advanced features like image and video generation. Meta One plans from $7.99 a month raise that limit where they are available.
- How much does Meta One cost?
- Meta's plans page lists Meta One Core at $7.99 a month and Meta One Premium at $19.99 a month, billed through the App Store or Google Play. Both add AI usage and include Instagram Plus, Facebook Plus and WhatsApp Plus. Meta One is in limited testing and prices vary by country.
- Is Meta AI safe and private?
- You must be at least 13, or older where local law requires. Meta uses your chats with its AI to improve AI at Meta and, depending on your region, to personalize content and ads, and conversations may be reviewed by people. Meta says it does not train on private messages with friends and family unless someone in the chat shares them with Meta AI.
- What is the difference between Meta AI and Muse?
- Meta AI is the assistant you chat with across Meta's apps and glasses. Muse, launched in September 2026, is a separate personal agent that runs on its own cloud computer and takes actions such as sending email or booking travel, in the Muse app or in WhatsApp.
- Meta AI vs ChatGPT: which is better?
- Meta AI is free and built into WhatsApp, Instagram, Facebook and Meta's glasses, so you can use it without installing anything new. ChatGPT is a standalone assistant with paid plans and deeper tools such as agent mode and Codex. Use Meta AI for quick help where you already chat, and ChatGPT for heavier work.
- Does Meta AI work on Ray-Ban Meta glasses?
- Yes. Meta AI runs on Ray-Ban Meta, Oakley Meta and Meta Ray-Ban Display glasses, where you ask by voice and can use live AI to ask about what you are looking at. Ray-Ban Meta (Gen 3) adds an action button for instant access to Meta AI.
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