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Build systems to grow revenue
Infrastructure for agentic GTM
Enki editor score
Excellent
Human-vetted editorial rating
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Overview
Clay is a spreadsheet-native growth engine: pull in leads, enrich them from 100+ data providers in one place, and use an AI research agent (Claygent) to gather custom signals and write personalized messages at scale. It replaces a stack of disconnected enrichment tools and powers highly targeted, non-generic outbound.
Enki verdict
Extraordinarily powerful for modern outbound if you invest in learning it; overkill for simple list-building.
Key features
Enrichment waterfall
Chain 100+ providers to maximize data coverage.
Claygent
An AI agent that researches accounts and writes copy.
Spreadsheet UX
Familiar tables that trigger enrichment and automation.
Pros & cons
What we like
- 100+ enrichment sources in one waterfall
- Claygent researches and writes at scale
- Usable free plan with unlimited seats
Worth noting
- Powerful but genuinely complex to learn
- Data credits and actions are metered separately, so costs take modelling
Clay pricing
Is Clay free?
Yes. Clay's free plan includes 100 data credits and 500 actions a month, with unlimited seats.
- 100 data credits and 500 actions a month
- Up to 200 rows per table
- Multi-provider waterfalls, Claygent and email sequencing included
Launch
$185/mo
$167/mo billed annually; larger action tiers cost more
- 2,500 data credits and 15,000 actions a month
- Phone number enrichment and job change signals
- Email campaign integrations
- Up to 50,000 rows per table
Growth
$495/mo
$446/mo billed annually; larger action tiers cost more
- 6,000 data credits and 40,000 actions a month
- CRM auto-sync, HTTP API and webhooks
- Web intent signals and ad audience pushes
- Priority support
Enterprise
Custom
annual commitment
- SSO and role-based access control
- Unlimited Audiences search and imports
- Dedicated growth strategist
Price history
- Checked against clay.com/pricing: Free, Launch ($185 a month, $167 billed annually) and Growth ($495, $446 annually), with data credits and actions metered separately. These replaced the Starter, Explorer and Pro plans in March 2026.
Source: Clay's official pricing, checked Oct 3, 2026. Prices can change; confirm at checkout.
Clay FAQ
- Is Clay free?
- Yes. Clay's free plan includes 100 data credits and 500 actions a month, unlimited seats, Claygent and multi-provider waterfalls, with tables capped at 200 rows.
- How much does Clay cost?
- Launch is $185 a month, or $167 a month billed annually, with 2,500 data credits and 15,000 actions. Growth is $495 a month, or $446 billed annually, with 6,000 data credits and 40,000 actions. Enterprise is custom with an annual commitment.
- What is the difference between data credits and actions?
- Data credits pay for enrichment data from Clay's providers, such as emails and phone numbers, starting at about 5 cents each. Actions pay for the work Clay does on the platform, such as running a column or an automation, and cost less than a cent each.
- Is Clay worth it for an early-stage startup?
- It is if outbound is a core channel and someone will invest time in learning it, because Clay replaces several separate data and research tools. For a founder sending a few dozen emails a week, the free plan or a CRM and a general AI assistant will do.
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